Emotive hires Clément Simon as Head of Social & Content. And everyone wants a piece.

Image by Julian Wolkenstein

Independent creative agency Emotive has appointed Clément Simon as Head of Social & Content, as the agency continues to expand its integrated, and earned-first output.

Across a career spanning Paris, London and Sydney, Clément has translated cultural insight into work that drives real business impact, helping brands show up in ways that feel native to both platforms and the communities they operate in. He was most recently Social Strategy Director at M+C Saatchi Sydney, where he led award-winning social strategies for brands including CommBank, ART, Woolworths, Lifeblood and the Minderoo Foundation.

“Social is more than a channel – it’s the clearest signal of, and gateway to culture. The best ideas now operate at the intersection of Brand, Social and Influence; earning attention and driving participation. In a world where people are voraciously consuming content, it’s no wonder brands are hungry for better, more strategic, scroll-stopping chips (ideas)” Clément said.

Clément will work closely with strategic lead, Sebastian Revell and earned creative lead, Jessica Cluff. Since joining Emotive last year, they have helped sharpen the agency’s focus on culture-first ideas that earn their place in people’s feeds, and in people’s lives.

Executive Strategy Partner, Sebastian Revell said: “I’m feeling much fuller now we’ve landed the hottest chip going (Clément is the chip). He brings huge value to the agency strategically, with his extensive expertise in building engaging and innovative social and content strategies. This is an operator who understands both platform behaviour and where culture is heading. And putting the already tired seagull metaphor aside, I can’t wait to see how he also helps Jess make those strategies a creative reality.”

Head of Earned Creative, Jessica Cluff, said: “I couldn’t be more excited for Clément to start. Every brief we’re getting is asking for smart, strategic social thinking and best-in-class creative execution across organic and paid. That’s because social isn’t just a channel – it’s where culture is shaped and shared. We’re building out and investing in our earned-first capabilities at Emotive, and Clément is a vital piece of that offering.”

Clément’s arrival comes off the back of Emotive starting the year with strong momentum. From recent new business wins like Google Pixel, North and El Jannah, to a roster of over 20 cross-category brands, underpinned by a market-leading client tenure of 4.7 years.