Altos Tequila
Altos Emergency Lime Baubles
Brief
Raise awareness and increase in-home consumption during margarita season (or summer as some people call it), by bringing Altos Tequila’s Emergency Lime Delivery Service to Australia.
Insight
Almost two-thirds of us have run out of limes when preparing margaritas at home, as if we don’t already have enough to remember at Christmas.
Strategy
Get limes, and Altos Tequila, in people’s homes before disaster strikes and the margy party gets ruined.
Idea
Emergency Lime Baubles – replace the nation’s pretty but useless Xmas tree baubles with pretty but useful Altos Emergency Limes, delivered free and direct to your door through an Uber Eats and Harris Farm Markets partnership.
