Challenger

Brief

Launch Optus’ three new propositions – Prepaid, Postpaid, and Home Internet—while reinforcing its position as a customer-first, innovative telco.

Insight

Telco customers often feel trapped – whether by rigid contracts, hidden fees, or outdated plans. They want the freedom to connect on their terms, without frustration or complexity.

Strategy

Showcase how Optus liberates its customers by entertainingly challenging the status quo of telco troubles and traps.