THE ICONIC
Hack Friday
From feeling overwhelmed to feeling liberated
The challenge
Black Friday is a battlefield for attention, with too much noise and too much choice. To stop shoppers abandoning carts, THE ICONIC needed to cut through the chaos.
The strategy
Tackle overwhelm by curating products shoppers actually want, instead of just trying to compete by shouting ‘DEALS DEALS DEALS’ the loudest.
The idea
Hack Friday – We turned THE ICONIC’s Black Friday deals into a 90s-inspired newsroom, anchored by Two Broke Chicks. From a weekly shoppable YouTube show to curated deal edits and targeted performance ads, this network of engaging content works as one to help Australians shop iconically, not chaotically.
