HelloFresh
Hello Dinner
Brief
Demonstrate how HelloFresh turns dinners from monotonous life admin into life-affirming moments.
Insight
Having to think about, coordinate, shop, then actually cook dinner every night of the week, can get pretty wild.
Strategy
A little HelloFresh goes a long way: showing the ripple effect of how a few HelloFresh meals a week helps everyone enjoy delicious home cooked meals more by liberating home cooks from the pain of planning them all.
Idea
“A little bit life changing.”
We enlisted Robert Irwin to go full Dr Doolittle; explaining to some of his favourite furry, scaly, and tortoise-y friends, how much better feeding time can be in just a couple of taps highlighting HelloFresh’s ripple effect on the week.
