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Say hello!

HelloFresh

Hello Dinner

Brief

Demonstrate how HelloFresh turns dinners from monotonous life admin into life-affirming moments.

Insight

Having to think about, coordinate, shop, then actually cook dinner every night of the week, can get pretty wild.

Strategy

A little HelloFresh goes a long way: showing the ripple effect of how a few HelloFresh meals a week helps everyone enjoy delicious home cooked meals more by liberating home cooks from the pain of planning them all.

Idea

“A little bit life changing.”
We enlisted Robert Irwin to go full Dr Doolittle; explaining to some of his favourite furry, scaly, and tortoise-y friends, how much better feeding time can be in just a couple of taps highlighting HelloFresh’s ripple effect on the week.

Hero film

15″ film

Bloopers