If Shaz can do it, Youse can too

Brief

Show Australia’s SMB’s that acquiring new customers is easy and effective with Google Ads, rather than daunting and an expensive optional extra.

Insight

B2B marketing has an image problem, you can’t expect to earn the attention of a notoriously time-poor audience by falling into the same dull and overly-functional comms habits.

Strategy

Use edutainment to demonstrate that once you start, attracting customers with Google Ads is so easy anyone can do it.