Revlon
International Lipstick Day
Brief
Drive unique and unexpected earned attention for Revlon around International Lipstick day.
Insight
An icon attracts other icons, where together they create iconic moments.
Strategy
Bring lipstick lovers together around an iconic moment, to leverage Revlon’s position as ANZ’s #1 lipstick brand and create pride in wearing.
Idea
In a spectacular celebration of International Lipstick Day, Australia’s most iconic lipstick brand gave iconic Sydney landmarks a Revlon makeover, playing out across live brand experiences, social media, influencers and earned media.
