Altos Tequila
The Altos Lazy Xmas Guide
Brief
Get Aussies (especially 25-35 yr old experience seekers) talking about and buying Altos Tequila over the Christmas silly season.
Insight
What do Christmas and Margaritas have in common? Prepping for them can be hard work.
Strategy
Own the emerging lazy margarita trend to give people a break from the busiest time of year.
Idea
The Altos Lazy Xmas Guide: inspiring Aussies to make Xmas and Margs a whole lot easier, by being a whole lot lazier.
We teamed up with some of the country’s hardest-working icons to show how easy it is to make a Lazy Marg and share some festive life hacks to help Aussies ditch the Xmas stress.
Stills
Lazy Xmas Guide
