Optus
No Catch
Brief
Use the launch of the first ever 7-Day Free Network Trial to recruit new customers and rekindle Australia’s love for Optus as a challenger brand.
Insight
Common wisdom has it that nothing good is ever free and if it sounds too good to be true, it usually is.
Strategy
Surprise and delight Australia by dramatising that Optus’ 7-Day Free Network Trial really is as good as it sounds.
Idea
No Catch – for a product that challenges telco conventions, we imagined what some of the most absurd catches might be for something as good as the 7-Day Free Network Trial.
