SA Racing
Racing lives here
Brief
Attract new fans by Injecting fresh energy into the Racing SA brand, through celebrating the state’s deep connection with thoroughbred racing.
Insight
South Australia has long been the quiet powerhouse behind some of racing’s most successful trainers, horses, and jockeys.
Strategy
Champion the distinctive character of racing in SA, and position it as the place where racing legacies are forged and legends take flight.
Idea
Racing Lives Here – set against the breathtaking backdrop of Lake MacDonnell, this campaign invites a new generation of fans to experience the raw energy, thrill and deep-rooted passion of SA racing,
