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SA Racing

Racing lives here

Brief

Attract new fans by Injecting fresh energy into the Racing SA brand, through celebrating the state’s deep connection with thoroughbred racing.

Insight

South Australia has long been the quiet powerhouse behind some of racing’s most successful trainers, horses, and jockeys.

Strategy

Champion the distinctive character of racing in SA, and position it as the place where racing legacies are forged and legends take flight.

Idea

Racing Lives Here – set against the breathtaking backdrop of Lake MacDonnell, this campaign invites a new generation of fans to experience the raw energy, thrill and deep-rooted passion of SA racing,

30″ film

15″ film

6″ film