• ------ 🌀️ --°C
Say hello!

HOKA

The Cushion House

Brief

Launch the new HOKA Bondi 9 shoes to the world and highlight the new MAX CUSHION technology.

Insight

HOKA are a pinnacle running brand, but we often overlook or don’t care about new technology in running shoes.

Strategy

Engage the running community by going MAX on MAX CUSHION – taking it up to 11.

Idea

The Cushion House by HOKA – we gave the iconic North Bondi Surf Club a MAX CUSHION makeover and turned it into a 4-day immersion zone, including a PR launch event, talent-led community runs, shoe trials, customised merch, F&B sampling partnerships and more.

Activation walk-through

Stills