HOKA
The Cushion House
Brief
Launch the new HOKA Bondi 9 shoes to the world and highlight the new MAX CUSHION technology.
Insight
HOKA are a pinnacle running brand, but we often overlook or don’t care about new technology in running shoes.
Strategy
Engage the running community by going MAX on MAX CUSHION – taking it up to 11.
Idea
The Cushion House by HOKA – we gave the iconic North Bondi Surf Club a MAX CUSHION makeover and turned it into a 4-day immersion zone, including a PR launch event, talent-led community runs, shoe trials, customised merch, F&B sampling partnerships and more.
