St Hugo x DR3
The future is looking Rosé
Brief
Drive interest and excitement in the fine wine category with St Hugo Wines’ latest collab with Dan Ricciardo.
Insight
While the twilight of a career might be tough for some, it could never be for the most optimistic man in Australia.
Strategy
Use the anticipation and speculation surrounding Dan’s next move to fuel the launch of Enchanté Rosé.
Idea
The Future Is Looking Rosé – while the world wonders what’s next for the eight-time Formula 1® Grand Prix winner, Daniel has found his answer. We created a social-first campaign that embraced Dan’s newfound freedom that’s looking decidedly rosé.
