The Saviour of Summer

Brief

Return Weis to its status as an Aussie cult icon that stands for everything we love about summer.

Insight

Aussies have a bittersweet relationship with summer – we spend months eagerly awaiting its arrival, but forget that it also brings flies, sunburn, crowds, and hot steering wheels.

Strategy

Provide cool relief this summer by capturing the quirky and fun refreshment of Weis.