Deep Rising
The World’s Largest Ocean Dispute

Brief
Rally people around the world to be part of the biggest legal land dispute in history – to stop deep sea mining before it starts.
Insight
We often feel powerless in the face of multinational companies with their powerful lobbyists, and as much as we want to act, we often don’t know how.
Strategy
Give people a way to reclaim the seabed from the International Seabed Authority (ISA) and prevent them from carving it up and selling it off as mining concessions.
Idea
The World’s Largest Ocean Dispute – we redivided the designated mining area into 8.17bn digital plots, so all of humanity can reclaim it and help to protect the largest living space on earth.
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