Unreal

Brief

Re-energise and recruit NRL fans through a  long-term, unifying brand platform, moving away from separate event and product-led campaigns.

Insight

The magic of rugby league is that it’s real. From the athletes who play it, to the fans who love it. It has real roots in real communities and is full of real diversity. It’s played real fast and real hard. It shows real determination, overcomes real challenges and creates the kind of mates that feel like real family. Real is where the magic comes from.

Strategy

Show the real grit, determination, skill and heart that makes NRL so unreal.