El Jannah
Who Can Resist?
Brief
Lunch is a major growth opportunity for El Jannah. The Legendary Lebanese Lunch showcases the brand’s signature value, fresh food and iconic Lebanese flavours built over 28 years. We needed to make this impossible for customers to ignore.
Insight
Most Australian’s are finding themselves in a lunchtime food rut.
Strategy
El Jannah is getting Aussies out of their lunchtime food ruts by recruiting some of the internet’s most recognisable food identities and converting them to charcoal chicken.
Idea
Who Can Resist?’. An idea built around a simple premise – if the most die-hard food loyalists can be converted to El Jannah, no one can resist.
