The Challenge:
What do Christmas and Margaritas have in common? Prepping for them can be hard work.
That’s why we worked with Altos Tequila to create The Altos Lazy Xmas Guide, to inspire Aussies to make Xmas and Margs a whole lot easier, by being a whole lot lazier.
We teamed up with some of the country’s hardest-working icons—drag legend Courtney Act, rock stars Lime Cordiale, and podcasting queen Luisa Dal Din—to bring the idea to life. They showed how easy it is to make a Lazy Marg (a literal one-minute Margarita!) and shared festive life hacks that show Aussies how to ditch the stress and embrace a more relaxed holiday season.
The campaign includes a suite of social-first content, and a downloadable PDF of The Altos Lazy Xmas Guide, rolled out across digital, social & owned channels.
