The Challenge: How do you transform an event that most Australians previously didn’t care to watch, into one that they are inspired to show to the next generation?
You cannot be what you cannot see.
Optus
Idea
Change the future they see.
Strategy
We created a 60 sec and a 30 sec spot to run nationally across TV and digital video, announcing that Optus Sport is giving away coverage of the entire FIFA Women’s World Cup 2019™ to all Australian school-aged children. The film was also supported by a radio, OOH and a national retail activation.
Results
Specific commercial results cannot be shared.
Hero
Retail Activation
30 Second
Out Of Home & Print
Credits
- Optus: Michael Sinclair, Adam Burling, Emmanuel Spiropoulos and Simone Delaney
- Creative Agency: Emotive
- CEO: Simon Joyce
- CSO: Tyler Wilson
- Business Director: Alison Mitchell
- Creative Directors: Tiara Valder, Jo Swan, Rupert Taylor and Ben Clare
- Executive Producer: Hayley-Ritz Pelling
- Production Company: Finch Company
- Director: Derin Seale
- DOP: James Brown
- Executive Producer: Loren Bradley
- Producer: Caroline David
- Art Director: Sal Boucher
- Post Production: ARC
- Executive Producer: Olivia Carolan
- Offline Editor: Drew Thompson
- Post Production VFX: Blackbird
- Sound: Nylon Studios
- Music and Sound Producer: Karla Henwood
- Sound Design: Simon Lister
- Music Composition: Jesse Watt
- OOH & Print Creative: Yes Agency
- Media: UM
- Digital Media: Amobee