The Challenge: How do you inspire women to celebrate themselves?
Every woman should celebrate exactly who they are.
Berlei
Idea
Use Serena Williams to inspire Australian women to do it for yourself with Berlei.
Strategy
The long form hero video was created to drive awareness and tell the full story about the value of self-worth across social. Off the back of this live social data, short form iterations driving consideration were created for standardized ad formats. These formats were then scaled across digital media.
Results
128% YOY online sales increase
23% YOY retail sales increase
8% increase in Awareness across all age groups
26% YOY increase in consideration
Facebook Ads Case Study
Think with Google
Hero
Behind the Scenes
Affirmation Short 1
Affirmation Short 2
30 Second Product Iteration
6 Second Product Bumper 1
6 Second Product Bumper 2
6 Second Product Bumper 3
Credits
- Client: Berlei
- Content & Production Agency: Emotive
- Concept & Creative Direction ‘Do It For Yourself’ Dance video: Parlour
- Creative Agency ‘Behind the Dance’ video and social edits: Emotive
- Digital Amplification: Emotive
- CEO/Strategy Lead: Simon Joyce
- Business Director: Sarah Clifton
- Creative Director: Andrew Cameron
- Agency Producer: Hayley-Ritz Pelling
- Director: Paola Morabito
- Producer: Trevor Paperny
- Choreographer: Mecca Andrews
- Production Manager: Shawn Dougherty
- Director of Photography: Sharone Meir
- Additional Photography: Harrison Schaaf
- Editors: Uthayan Selvaraj & Sam Gadsden, Emotive
- VFX: Mike Lomas
- Audio Post: Rumble
- Colourist: White Chocolate
- Stills Photographer: Jez Smith