The Challenge:
To mark the launch of the iconic HOKA Bondi 9, the latest iteration of the brand’s most iconic road-style shoe, we delivered an immersive activation on Bondi Beach, turning the iconic North Bondi Surf Life Saving Club into The Cushion House, where runners of all levels can explore the latest innovation in ultra-cushioned running.
Over four massive days, the community event included daily coastal runs with HOKA athletes and Bondi locals including Katie Williams, breathwork sessions with Rory Warnock, healthy snacks and drinks, a merch customisation station, a daily four-hour DJ set – plus a unique HOKA ‘cushion walk’ arrival, all against the backdrop of Bondi Beach.
Alongside an ATL campaign, The Cushion House experience unfolded across social media, influencer content, and PR, with event content being distributed globally.
