The Challenge:
In celebration of International Lipstick Day and in support of the charity ‘Look Good Feel Better’, Australia’s most iconic, #1 lipstick brand, has given Luna Park’s iconic face a stunning REVLON makeover.
Through amplifying Revlon’s brand presence, it leveraged the Live Boldly brand ethos in the most unexpected of ways, unfolding in a narrative across social media, influencers, earned media, and live brand experiences.
From a giant 5.5m replica of Australia’s favourite Super Lustrous lipstick on Sydney’s harbourside to the day’s standout moment – an unmissable brand activation, featuring Australia’s most iconic lipstick giving Luna Park’s iconic face a stunning Revlon makeover. Through projection mapping, animated sequences showcased five distinct makeup looks inspired by Australia’s favourite Super Lustrous lipstick shades, transforming the iconic entrance of Luna Park.
