The Challenge: How do you bring two products together that are not interconnected in a way that is seamless and entertaining for a Gen Z audience, whilst further elevating the ‘confidence’ brand platform?
The pinnacle of gaming confidence can be found in ‘God mode’, which imbues players with the power of invincibility and beyond.
Dramatise how Lynx Xbox can unlock ‘video game’ like confidence in everyday life situations.
We iterated for scale. A four minute launch film targeting teenage male gamers and created specifically for gaming social channels was followed by the development of finely tuned 30”, 15” and 6” video. These formats were then scaled across TV and digital with the bulk of the campaign’s paid media.
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