The Challenge:
When an offer comes up that’s too good to be true, you can’t help but think ‘what’s the catch’. With The Optus Network Trial (free for 7 days) there isn’t one – this is the single minded idea that we took to bring the product to life, which is the first of its kind in Australia. The 2 x 60” spots take audiences on an absurdist journey of over the top imagination, of what it could be like to be Delta Goodrem’s assistant or Jason Donovan flatmate, with cameos from an artichoke, and a very iconic wedding dress.
The campaign includes 2 x 60” and 2 x 30”, along with 15”, 10”, 6” These are complemented by a full suite of supporting OOH, digital and retail comms and is rolling out nationally across TV, Cinema, OOH, Digital streaming, YouTube, TikTok, IG, OOH and in store.
Once the campaign idea launched, we extended the story on social with behind-the-scenes snippets from our hero talent. By building an ecosystem of diverse assets, we amplify the core message, making the campaign more engaging and effective. This approach ensures every element works harder and keeps the audience excited.
