The Challenge: After launching as a nutritious drink helping kids get through the afternoon slump, Coca-Cola wanted to shift the perception of Nutriboost to be for anyone in the family, at any time of day.
Kids aren’t the only ones who experience 1 star moments. Adults’ days are full of them, from planning a 5-yr old’s birthday party, to having to get clothes on a toddler and trying to solve a CAPTCHA test that resembles something akin to the Da Vinci code.
