The Challenge:
Racing South Australia tasked us with launching its first-ever national integrated campaign, spotlighting SA as the quiet powerhouse behind some of racing’s greatest legends. Set against the breathtaking backdrop of Lake MacDonnell, the cinematic TVC captures the raw energy and deep-rooted passion of SA racing, inviting a new generation of fans to experience the thrill.
The campaign consists of a 30″ TVC, 15” & 6” cutdowns, radio, print, OOH and social.
