The Challenge:
We created ‘Run to What’s Real’ to launch the 2023 Premiership season.
A rally cry for all expectant NRL fans, the 60″ film captured the genuine excitement of fans on their way to bars, backyards and stadiums across the country to watch the first game of the year. It continued to build on the So real it’s UNREAL master brand platform introduced in 2022 and contributed to the highest-rating round across Foxtel platforms ever, up 17% year-on-year with more than 4.1 million league fans tuning in to the opening round on Fox League.
