St Hugo x DR3
The future is looking Rosé

To launch Enchanté Rosé, Daniel Ricciardo’s latest collaboration with St Hugo – we created a social-first campaign that leans into the speculation surrounding Dan’s next move. While the world wonders what’s next for the eight-time Formula 1® Grand Prix winner, Daniel seems to have found the answer—embracing a newfound freedom that’s looking decidedly rosé.

Timed with the Formula 1 Louis Vuitton Australian Grand Prix 2025, Enchanté Rosé and the campaign is a celebration of Daniel’s outlook on life – vibrant, magnetic, and playful. To fuel the conversation, we worked with Dan Murphy’s to transform their iconic South Melbourne store into ‘Dan Murphé’—a tongue-in-cheek takeover with an Enchanté twist and a perfectly placed moustache.

Beyond social, digital & PR, fans get to experience Enchanté Rosé firsthand at an immersive Grand Prix pop-up, featuring tastings, a ‘Dial for Dan’ phone booth, and even a tattoo parlour inspired by Daniel himself.