The Challenge:
The campaign draws attention to the largely invisible issue of Tassie’s disappearing giant kelp forests, in order to reveal what can be done by scientists using Google’s AI to save them. We’re introduced to the idea of The Invisible Forest, through a playful collaboration with animator Sam Cotton, who with 3 million followers around the world, is perfectly placed to give voice to the forest’s inhabitants. This content primes viewers to learn more in a more detailed micro-documentary featuring Craig Johson (Professor of Marine Ecology, Institute for Marine and Antarctic Studies), Dr. Anusuya Willis (Director of the Australian National Algae Culture Collection, CSIRO) and Grace Chung (Head of Google Research Australia).
