The Challenge: Normalise menstruation and raise awareness of a more comfortable, sustainable alternative to disposable pads, liners and tampons.
Modibodi
HERO
30" CUTDOWN
15" CONSIDERATION SHORT
DIGITAL CONSIDERATION V1
DIGITAL CONSIDERATION V2
6" BUMPER V1
6" BUMPER V2
6" BUMPER V3
OOH
Credits
- Client: Modibodi
- CEO & Founder: Kristy Chong
- CMO: Liana Lorenzato
- Content Manager: Sara Herbert
- Creative Agency: Emotive
- Creative Director: Rupert Taylor
- Senior Creative: Jardin Anderson
- Managing Partner and Head of Strategy: Michael Hogg
- Business Director: Monika Vidovic
- Executive Producer: Hayley-Ritz Pelling
- Senior Producer: Natalie Dagher
- Post Producer: Petra Valent
- Designer: Alex King
- Production Company: Revolver/Will O’Rourke
- Director: Dani Pearce
- MD & Executive Producer: Michael Ritchie
- Executive Producer: Pip Smart
- Producer: Sarah Nichols
- DP: Christopher Miles
- Editor: Lily Davis @ The Editors
- Post Production Co: The Editors
- Sound & Music: Rumble Studios
- Composer: Jeremy Richmond
- Casting: Felicity Byrne Casting
- Sound & Music Producer: Michael Gie
- Media Agency: MediaCom
- Client Partner: Adele Burke
- Group Client Director: Linda Hosamsooi
- Digital Director: Nick Hinchley
- Offline Director: Remona Salem