The Challenge:
There’s a lovely truth in the help and support small business owners need to run a small business. From friends, family, partners and business experts like Optus all leaning in, lending a hand and being there when needed most. We wanted to bring that story to life with some warmth and understanding that will resonate with the small business community.
Through our hero 30” TVC we bring to life an analogistic story of running a business, through our relatable business-owner protagonist and her village of supporters, including Optus Business Expert, Liam ‘the legend’.
Our 15” spots work hard to land some specific proof points that deliver on ‘how’ Optus Business are going ‘all in’ to support small business.
Our OOH leans in even harder on these proof points – 24/7 online support, Optus Business specialists and best-ever 5G network speed and coverage – in ways that will speak to the needs and realities of small business owners.
It’s a big moment for Optus Business, to have a distinct campaign and messaging in market which helps delineate their offering from Consumer brand, and drive raise awareness of their capabilities and offering in this space.
