The Challenge:
Wotif is a portal to the endless possibilities of Aussie travel – which is exactly what you want from a great holiday.
Brought to life through the creative platform of ‘you’re only a Wotif away’, we developed an integrated campaign across OOH, digital, radio and an activation, showcasing the possibilities of what an ideal domestic holiday experience could look like, and how Wotif makes it easy to say “why not”.
The Wotif Great Summer Escape is a unique multi-sensory escape room, a literal immersive expression of these holiday possibilities, aiming to disrupt busy daily routines and provide inspiration for travelers to dream about, plan and book their holidays in the lead up to spring and summer. The activations added that extra fame factor, sparking conversations and building more emotional connection with the brand.
