Simon Joyce recognised in B&T’s Best of the Best Indie creative agency leaders

B&T’s Best of the Best has put a spotlight on the leaders running Australia’s independent creative agencies. The founders and CEOs who’ve built something remarkable without the safety net of a holding company.

Coming in at number 8 on the list is Emotive’s CEO & Founder, Simon Joyce. Here’s what they said:

“Simon Joyce has always believed that advertising should make people feel something. It’s the founding principle of Emotive. This year, that philosophy found one of its most high-profile expressions yet. Its Google Pixel campaign starring Oscar Piastri tapped into the F1 driver’s famously deadpan demeanour. The campaign was smart, culturally timed and charming.

Beyond the work, Joyce has been building. The launch of Emotive Productions, its AI-integrated production arm, signals his thinking about where the agency needs to go and his willingness to invest ahead of the curve. He has also been bringing in the talent to reflects his ambitions for the indie agency.

Joyce is one of the more restless and creative minds running an independent agency in this country. That combination of intelligence, commercial instincts and curiosity about what advertising can be has set Emotive apart from the rest.”