STI monsters, AI filmmaking and an idea worth talking about: Emotive in Mi3
How do you get young Australians to pay attention to a sexual health message? For Four Seasons Naked Condoms, we turned the risks into monsters.
Created by Emotive with AiCandy Australia, ‘The Rise of the STIs’ uses cinematic spectacle and dark humour to open up a serious conversation. AI filmmaking helped bring that world to life, with social extensions from Emotive Productions built to keep the conversation going.
Mi3 takes a closer look at the campaign, the Snapchat partnership, the results and the production approach behind it.