The Challenge:
How do you convince Aussie SMEs desperately in need of the kind of customers that Google Ads can help them attract, but unsure of their ability to use it, that Google Ads easy enough for anyone to set up?
You get one of their own – and one of Australia’s best loved entrepreneurs – to show them just how easy it is. Because if an accident prone indoor leg-spinner and small business owner from Fountain Lakes can do it, youse can do.
That was the strategy behind creating an entire world around Sharon Strzelecki’s Bowled and Beautiful hair salon including a website, hero film, explainer videos, social posts, bowl cut filters and even a daytime tv appearance on Koshy’s business builders which blurred the lines between fiction and reality.
