The Challenge:
‘The Saviour of Summer,’ campaign shows how Weis bars are the perfect taste of relief, helping Aussies when they need it most. At the heart of the campaign is the Weis-A-Corn, a playful and magical character with a Weis Bar horn, ready to offer cool, refreshing moments for Australians.
The Weis-A-Corn brings the brand’s essence to life in a quirky and unexpected way, capturing the fun and refreshment that Weis has delivered for generations, and cementing its place as the ultimate saviour of summer.
The campaign consists of a 30″ TVC, a suite of contextual OOH and some platform intentional social edits.
